Our clients asked us to hit two buckets: awareness of the Visa/PNC card , and usage of the card to be entered for a chance to win a trip to the Super Bowl. Through many rounds of must-haves, must-nots and multi-layered messaging requirements, we landed with four animated vids and a radio spot that miraculously made everyone pretty happy. 

“Meet the Payers” vids introduce everyday folks using their cards for their unique purchases on game day, “Ditty” radio is a catchy song serving the same purpose, and “Ear Worm” vids combine super fun, eye-catching animated designs to the tune of a song you won’t easily forget.

Client: Visa/PNC Bank
Producer: Linzy Anderson
Studio Producer: Jamie van Eyck
Editor: Michael Barringer
MIx: Geoff Strasser, Mr. Bronx
Animation: Mark Robson
Design: Alice Hur, Anna Khachinyan
GCD: Andy Currie
ACD/Art: Joyce Kuan
ACD/Copy: Annemarie Cullen