Squarespace asked us to find a celebrity to help promote their site for the Super Bowl. Along with making Key & Peele's deal, I was invited into the maelstrom with the creative team for this insane never-seen-before live commentary during the game. We wrote a ton of jokes and bits for Key & Peele to build a framework within which they could improvise.
This thing was emmy-nominated!
Super into it? Here’s the case study.