Diageo asked for an interesting way to introduce their new flavored scratch n’ sniff bottles of flavored shots on social media. We had such a great time writing ideas for these, and i’m always extra happy when we get to do something musical — we even got to bring in one of my amazing beatboxing friends, Ethan “Exacto” Scott to help. This was a ton of work and an equal amount of fun. We like fun.

Our clients asked for a fun way to introduce their new flavored shots, with scratch n' sniff bottles. CW: Annemarie Cullen; AD: Isaac Weeber; ACDs: Liz Delp, Vahbiz Engineer; Producer: Annie Vlosich; Director: Aaron Baumble/Transistor Studios; DP: Matt Klammer/Transistor Studios; Edit, Color: Transistor Studios
Our clients asked for a fun way to introduce their new flavored shots, with scratch n' sniff bottles. CW: Annemarie Cullen; AD: Isaac Weeber; ACDs: Liz Delp, Vahbiz Engineer; Producer: Annie Vlosich; Director: Aaron Baumble/Transistor Studios; DP: Matt Klammer/Transistor Studios; Edit, Color: Transistor Studios
This spot was conceived by ACDs Liz Delp and Vahbiz Engineer, but we all worked on the whole bunch of them, and I'm especially stoked about this one because my friend, the very talented Ethan "Exacto" Scott, is featured as beat boxer and VO.

AGENCY: Anomaly NY

CLIENT: Diageo/Captain Morgan

GCD: Seth Jacobs

ACD: Liz Delp, Vahbiz Engineer

CW: Annemarie Cullen

AD: Isaac Weeber

PRODUCER: Annie Vlosich

PRODUCTION: Transistor Studios

DIRECTOR: Aaron Baumble

EDIT/COLOR: Transistor Studios

MUSIC: Bang! feat beatbox by Ethan “Exacto” Scott